Artist / Songwriter / Nashville
Shae
Nycole
A decade of independence. Thirteen million streams. No major label. No ceiling.
Lake Charles, Louisiana
Before Nashville,
before the numbers,
there was the voice
Born and raised in Lake Charles, Louisiana, Shae Nycole grew up in the cultural crossroads of gospel, R&B, Southern soul, and country. She didn't pick a lane. She absorbed all of them, and they became the architecture of everything she would build.
Her early years were spent singing in church, studying the phrasing of Aretha Franklin, and falling in love with Patsy Cline. By the time she moved to Nashville in 2014, she had already developed a vocal presence that was impossible to ignore, but she arrived without a deal, without representation, and without a safety net.
When the music industry didn't write a check, Shae wrote her own.
February 2024
"Do Right"
13.2M+
Combined Streams
11.4M
YouTube Views
1M+
Apple Music Plays
78K+
Shazam IDs
#1 on Apple Music Blues Chart for 8 consecutive weeks
Produced by Grammy Award-winning producer Shannon Sanders. All independently released through Muse Music Group. No major label. No industry machine.
The Moment
A decade of work in every note, and an audience that was ready to hear it.
"Do Right," produced by Grammy Award-winning producer Shannon Sanders, hit #1 on the Apple Music Blues chart and held that spot for eight consecutive weeks, outcharting legacy artists across the genre. It crossed 1 million plays on Apple Music, accumulated over 11 million YouTube views, and generated over $35,000 in YouTube revenue from one track.
Every single, every video, every tour date was self-funded through Muse Music Group. The hustle was never a detour from the music. It was the engine behind it.
Roots Run Deep
The cowboy hats she wears on stage aren't costume. They're Louisiana.
She followed "Do Right" with "Ain't Goin' Nowhere" in late 2024 and opened 2025 with "HandyMan," a single inspired by her late father. He was a construction worker her family lovingly called a "jack of all trades," a man her mother teased by calling him a pipefitter.
Before he passed, he attended one of Shae's release parties. She has described the image of him there, in the crowd, visibly proud, as the memory she'll carry for the rest of her life.
His passing also led her to create "Shae's Kloset," an online boutique and hat collection that started as grief and became part of her identity.
Community
Lake Charles gave
her everything. She
keeps returning
the favor.
In 2014, she partnered with Christus St. Patrick Hospital to found the Annual Celebration of Life Cancer Awareness Showcase, raising funds for local cancer support programs. She later partnered with Hot Box Fitness Nashville to provide free gym memberships to cancer survivors, training alongside them in boxing sessions. She organized "Shae Slays Christmas" to support single mothers and women from Hope Foundation.
Key to the City
Awarded by Lake Charles, LA, with an official Celebration of Life Day proclamation
Rising Star Award
AMG Southern Soul Awards recognition for her trajectory and impact
Shae Slays Christmas
Annual initiative supporting single mothers and women through Hope Foundation
What's Next
The path
is widening
Today, Shae Nycole carries 19K+ monthly Spotify listeners and growing, TikTok content that routinely pulls six-figure engagement, and a catalog that proves the audience for genre-defying Southern music isn't niche. It's massive.
With "HandyMan" building, a new single "Show Me The Money" freshly released, and her debut album in active development, the next chapter is already in motion.
Booking & Inquiries